Andrew Freeman

  教師榮譽
  Andrew Freeman老師，紐約視覺學院與普瑞特設計學院平面設計專業教授，為可口可樂、微軟、紐約時報、Shake Shake、哥倫比亞唱片、Target等諸多世界聞名企業與媒體擔任設計師，且其指導的學生曾斬獲紐約字體指導俱樂部金獎。
  教師寄語
  I don’t believe in anyone’s process being right,and I think anybody has through process and everybody has through their own way to make something work.And most important thing for me is for them to feel like they own their own process,so I actually try stay away from telling them that you should A,B,C and D.It’s important for me to act more as somebody who guide them to find their process and somebody who guide them to discover.It’s important for me to allow them some sense of authorship over their own experience.Because that way they actually have some sense of ownership in what they have learnt.If they don’t feel like they owned what they have learnt,then they don’t evaluate.Graphic design tends to do things with purely visual,and that tends to be things that fit more standard norm,such as logo design,identity design,book design……While communication design seems to be a new word thats compares to graphic design,and that seems to technology that’s more than just visual things that associated with design people’s experiences.What some things smell like,what some things sound like,how to people talk,what is language that happens,That tends to be more associated with communication design.